The Weinstein Company has hired Warner Bros. veteran Andrew Stachler as executive VP of digital and marketing, TheWrap has learned.
Stachler will oversee digital marketing across the Weinstein Company, though a TWC insider suggests he’ll focus on film, especially with the company gearing up for awards season with “Big Eyes,” among other titles.
Stachler is a smart hire for the Weinstein Co. given his experience and the well-liked executive’s strong relationships with the online movie press.
Stachler essentially replaces Bladimiar Norman, who previously served as senior VP of marketing at the Weinstein Co.