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‘The Social Network': ‘Weird Science’ for the 21$t Century

Hollyblog: In 1985, the most incredible thing anyone could conceive a teenager creating on his computer was a woman — in 2010 it’s a billion-dollar company

Remember when it seemed like the power of the new technologies suddenly at our fingertips was limitless?

When lasers and floppy disks and modems were cutting-edge, and a whole slew of movies which took on the subject matter insisted that teenagers, especially, were capable of using these incomprehensible, futuristic phenomena to do things no one could imagine?

There’s 1982’s "Tron," in which Jeff Bridges hacks into an evil videogame corporation and gets zapped inside a world where he’s forced to participate in gladiatorial games; 1983’s "War Games," in which Matthew Broderick nearly starts World War III by hacking into a military computer; 1985’s "Real Genius," in which Val Kilmer develops a laser for a class project and then has to stop it from being used as a government weapon.

And there’s another 1985 flick, John Hughes’ "Weird Science," in which Anthony Michael Hall and Ilan Mitchell-Smith are two geeks desperately seeking popularity, who use a Memotech MTX 512 to create their ticket to the in-crowd: the perfect woman …

The consistent, underlying premise of all these movies was that technology was a new, unexplored frontier, and no one could really say for sure what it could — or couldn’t — do. There was the pervading sense in this nascent motif that the new wave of personal computing had put the power to create monsters right at teenagers’ fingertips.

Now, the internet, iPhones, the rise of “digital natives” — and nearly 30 years later, it seems our conception of the unpredictability of new technology still hasn’t really changed all that much. Neither has our sense of the preposterous monsters that teenage geeks will use it to create.

Case in point: "The Social Network."

The movie is based on Ben Mezrich’s book, "The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal." In an interview on Amazon.com, Mezrich describes how the origin of the world’s largest social networking site (if Facebook were a country, it’d be the third most populated, just after China and India) began with a typically adolescent prank:

Facemash is really where it all started. It was late at night. Mark was having a few drinks … he hacked into all of the computers at Harvard and took all of the pictures of all the girls on campus and created a “hot or not” website … and this ended up [getting] 20,000 hits in about an hour. It froze the computer systems at Harvard. And he nearly got kicked out of school. That really was the genesis of Facebook, because for the next couple of days he thought about it, and thought, you know, “What if girls could put their own pictures up, and then we’d go and say ‘Hi’ to them, or whatever.”

If this story sounds familiar, it’s because you’ve seen it before. Twenty-five years before, in fact, as Gary and Wyatt hack into the Pentagon mainframe, create a computer program that synthesizes images, “input” a bunch of photos of girls, and the result is a runaway creation that takes on a life of its own and very quickly alters the course of its creators’ lives as well.

Cut to 2010, and the question in the Oingo Boingo song, “Weird Science,” which asks, “It’s my creation; is it real?” is no longer rhetorical. Computers are no longer the premise for teen science-fantasy farce, they are serious business.

Now, back to Mezrich, discussing his book on MSNBC:

It is about nerds. The kids who founded it — Mark Zuckerberg and his friend — were geeky, gawky kids, who were essentially trying to get laid … And basically, these genius kids created the next generation in technology while trying to become part of the in-crowd.

Now, back to Gary and Wyatt:

Now, back to "The Social Network":

In 1985, the most incredible thing anyone could conceive a teenager creating on his computer was a woman. In 2010 it’s a billion-dollar company.

Though much of the history of Facebook is well documented, some of it in blog posts by Zuckerberg himself, the thing to keep in mind in the course of Mezrich’s book — and "The Social Network" movie, written by Aaron Sorkin — is that while many of the backstory’s supporting cast were interviewed, and directly participated in the recounting of this sordid tale of “sex, money, genius, and betrayal” that Facebook apparently is, the main character himself, Mark Zuckerberg, very deliberately, declined to be involved.

Mezrich himself freely acknowledges that what really happened in some of the scenes he wrote in the story, only Mark really knows. Inevitably, some creative liberties had to be taken in the process of creating a book, and then a film, so, who’s to say where history ends and the weird science begins? Either way, we’re still telling the same story three decades later.

In related news, there’s a "Real Genius" remake currently in the works, and a 3D sequel to "Tron" coming out this December. Its tagline insists, “The Game Has Changed,” but you know what? Not really.

(A longer version of this post appears on Jenka's blog, social-creature.com)

(Editor's note: This post first appeared on Jenka Gurfinkel's blog, social-creature.com)


Jenka is a writer, former music festival producer, and retired circus manager -- now a digital and transmedia strategist who approaches her work through the lens of culture. Since 1998 she has produced art and music-driven lifestyle events in Boston, New York, and Los Angeles. By 2005 she was working on Red Bull’s culture marketing events, and conducting research at ADD Marketing in Los Angeles, and for U.K.-based athletic brand Umbro. From 2006 – 2007, she was the Southern California Online Marketing Coordinator for House of Blues, and later went on to direct the social media and web strategy for Live Nation on the Street Scene Music Festival campaign. In 2007 she became the Marketing Director for the event creations company The Do Lab, and in three years helped double their online community, and quadruple their festival attendance — without buying any advertising. Before joining Espresso, she was pushing the integration of experiential, social, and digital strategies for clients like VW and Kia as the Director of Social Media Strategy at EWI Worldwide. These days she is a Strategist in Espresso’s new Boston office. Jenka writes about marketing, culture, and identity at social-creature.com, but as the first-generation product of a culturally-mixed upbringing she’s been analyzing this stuff pretty much her whole life.