Why Nobody in the Industry Uses the Word ‘TV’ Anymore

The term is complicated and anachronistic, industry execs like Warner Studios CEO Ann Sarnoff tell TheWrap: ”We’re consuming omnimedia“

It was a sunny autumn day at Warner Bros. Studios, falling into that hopeful window between the Delta and Omicron surges. Never mind that Warner had doled out more than 2 million COVID tests to staff and visitors since the beginning of the pandemic — things felt kind of, well, normal when Wrap editors and writers met outdoors with WarnerMedia execs to talk about the legacy of the long pandemic and the outlook for 2022.

Entertainment Industry buzzwords were buzzing as WarnerMedia CEO Jason Kilar, General Manager of Direct to Consumer Andy Forssell and Warner Studios and Networks Group CEO Ann Sarnoff discussed audience quadrants, quarterly results, content, theatrical windows, distribution mechanisms, platforms, tentpoles, subscribers and streaming services with a plus-sign after their names.

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Diane Haithman

Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman