“Me and Earl and the Dying Girl” director Alfonso Gomez-Rejon was previously attached to the project, but left the project in October citing creative differences.
The film, written by Allan Loeb, follows a New York advertising executive (Smith) who experiences a personal tragedy, so his colleagues try to come up with a plan to get him out of his funk. It works, but in a different way than imagined.
New Line Cinema acquired the rights to the PalmStar and Likely Story project in September.
Frankel has also directed “The Big Year,” as well as several episodes of “Sex and the City” and “Entourage.”
He is repped by WME and Anonymous Content.