WrestleMania 32 Shatters WWE Social Media, Merchandise Records

Annual wrestling event already set new attendance record on Sunday

Last Updated: April 7, 2016 @ 8:47 AM

WrestleMania 32 continues to break records, brother.

In addition to setting a new attendance record of 101,763 fans on Sunday — which also begat the highest-grossing live event in WWE history at $17.3 million — this year’s event also broke records for digital and social media engagement and merchandise sales.

WrestleMania 32 was the most social event in WWE history, according to Nielsen Social data. It generated 2.5 million mentions on Twitter throughout the day and 1.3 million mentions during the broadcast alone.

The event set data usage records, totaling 8.6TB on the AT&T network. WrestleMania also set a new record for data traffic at AT&T Stadium, an increase of 36 percent over the College Football Playoff National Championship Game in 2015.

On the WWE Network, the event reached 1.8 million households, making it the most-watched WrestleMania in the streaming service’s history, with pay-per-view data still forthcoming. WWE Network subscribers viewed 21.7 million hours of programming during WrestleMania Week, compared to 15 million hours last year, a year-over-year increase of 45 percent.

On the merchandise side, WWE generated a record-breaking $4.55 million in WrestleMania product revenue, an increase of 37 percent or $1.2 million, from last year’s previous record at WrestleMania 31.

The event saw the in-ring return of several major WWE stars, including Dwayne “The Rock” Johnson, John Cena and Shane McMahon — who jumped off the top of the Hell in a Cell in a match against the Undertaker. Shaquille O’Neal also made a surprise appearance in the Andre the Giant Memorial Battle Royale.