Yahoo’s Olympics Website Beats NBC’s in Traffic

Site also bests ESPN for Vancouver Opening Ceremony, first weekend of competition

Last Updated: February 18, 2010 @ 12:49 PM

According to comScore, Yahoo’s Olympics site and Yahoo Sports are the top websites for coverage of the first weekend of the 2010 Vancouver Winter Olympics.

ComScore reported Yahoo’s Olympics site attracted 9.3 million unique visitors from Feb. 8-14, the largest online Olympics audience for the period that included the Feb. 12 Opening Ceremony and the first three days of competition.

Yahoo’s Olympics site surpassed NBC’s with 6.5 million unique visitors, and ESPN, which counted 8.4 million unique visitors during the same period.

Yahoo Sports ended the week with more than 17.5 million total unique visitors, more than double the visitors to its nearest competitors.

During the 2008 Summer Olympics in Beijing, Yahoo Sports attracted the largest online audience for a sports destination, reaching more than 38.5 million people during the month of August 2008 and setting a then all-time audience high.