As YouTube Gains 50 Million Subscribers, App’s Consumer Spending Tops $3 Billion | Chart

U.S. premium subscribers expected to reach 46 million by 2025

YouTube this month hit $3 billion in lifetime consumer spending globally, right behind Tinder and Netflix.

It’s a signal that YouTube’s memberships, creator rewards and subscriptions for ad-free viewing and music are on the rise. The lifetime spend from 2010 to 2021 retrieved from data firm App Annie includes just iOS revenue, so total spending with Google Play included would surpass $3 billion.

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Antoinette Siu

Media and Tech Reporter • antoinette.siu@thewrap.com • Twitter: @antoinettesiu