Zoe Saldana has signed a digital production agreement with Awestruck, AwesomenessTV’s soon-to-launch network and lifestyle brand targeting millennial moms, the company announced Thursday.
Saldana and Cinestar, the production company she runs with her sisters, will executive produce two series and create a YouTube Channel for Awestruck MCN.
“Zoe epitomizes the talent we are seeking for Awestruck. She marries a strong creative vision and an existing fan base with the experience of being a new mom,” said Sarah Penna, Head of Awestruck, in a statement. “We are thrilled that Zoe, Mariel and Cisely will be making their first foray as online creators with Awestruck.”
Awestruck will feature a mix of female-centric scripted and unscripted programming formats, from comedy and drama series to docu-reality and talk shows that showcase a mix of digital stars and celebrities.
Awestruck will debut this fall.