I recently signed a letter protesting the Toronto International Film Festival’s decision to showcase and celebrate Tel Aviv. This in the very year when Gaza happened. The decision made the festival a participant in the newly launched campaign to "rebrand" Israel.
Arye Mekel, the Israeli Foreign Ministry’s Director General for Cultural Affairs, has said that artists and writers must be enlisted in order to "show Israel’s prettier face, so we are not thought of purely in the context of war." The protesters felt it was wrong for the much-respected festival to be used in this manner. The role of art, after all, is not to prettify but to expose reality with all its contradictions and complexities.