Disney Axes Marvel's Marketing Department

Disney Axes Marvel's Marketing Department

Published: August 23, 2011 @ 3:56 pm
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By Joshua L. Weinstein

The Walt Disney Co., which bought Marvel Studios in 2009, has fired much of the company's  marketing department in a restructuring.

Dana Precious, executive vice president of worldwide marketing, Jeffrey Stewart, vice president for worldwide marketing and Jodi Miller, manager of worldwide marketing, are out.

Both Disney and Marvel declined comment.

The move comes about a year before the release of "The Avengers" -- Marvel's first release under the Disney banner.

Also read: Downey Jr. Calls 'Avengers' To Arms At Jam-Packed Disney Fanfest

Before Disney bought the company, Paramount, which distributed Marvel films, more or less handled the company's marketing.

Now it appears that Disney, which brought the cast of "The Avengers" to its D23 Expo last weekend, will a more hands-on approach to Marvel's marketing.

An individual familiar with the situation called the move a restructuring.

M.T. Carney, Disney's head of marketing, will oversee that function at Marvel.

Precious (right) joined Marvel as executive vice president, worldwide marketing, in August 2010. Before then, she was co-president, New Media, at Ignition Creative. She also has been executive vice president, domestic theatrical advertising at Twentieth Century Fox and execuive vice president, theatrical marketing creative advertising, at Sony Pictures Entertainment.

Deadline first reported the news.

Tags: dana precious, Disney, jeffrey stewart, jodi miller, marketing, Marvel, Movies, people
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