5.9 million viewers tuned in for the return of "Breaking Bad"
"Breaking Bad" grabbed big numbers with its return for its final eight episodes Sunday night, pulling in 5.9 million total viewers — a record for the series, and a 102 percent increase over last summer's Season 5 premiere.
In the 18-49 demographic most important to advertisers, the 9 p.m. airing of "Breaking Bad" drew 3.6 million viewers — also up considerably from the 1.9 million from last year's Season 5 premiere.
The "Breaking Bad" return — the first episode of the series' final eight episodes — was also a hit on Twitter, generating nearly 760,000 tweets during the airing, and 11,799 tweets per minute during its 9 p.m. ET peak.
AMC's new series "Low Winter Sun," which premiered immediately following "Breaking Bad," couldn't sustain the momentum. The series premiere drew 2.5 million total viewers — a solid number on its own, but the drama lost more than half of its "Breaking Bad" lead-in. This despite the fact that the network teased scenes from next week's "Breaking Bad" during the new show's first commercial break.
The new "Breaking Bad" after-show "Talking Bad," which premiered at 11 p.m., drew 1.2 million total viewers, with 679,000 of them in the 18-49 demographic.