Bring Your Family to Work Day has cruelly backfired on one ex-Apple employee.
YouTuber Brooke Amelia Peterson posted a vlog last week with a roughly one-minute look at the iPhone X, a few days before it was released to the masses, while visiting her dad, engineer Ken Bauer, at Apple’s campus in Cupertino, Calif.
The seemingly innocent video, with Peterson walking her viewers through some of the X’s nifty new features, ended up having major repercussions, with Peterson releasing a follow-up video saying her dad had been let go by Apple over her iPhone X clip.
“I had no idea this was a violation,” said Peterson. “At the end of the day, when you work for Apple, it doesn’t matter how good of a person you are, if you break a rule, they just have no tolerance.”
Apple has a policy against filming on campus, as well as showing off unreleased products. Peterson’s initial video –which recorded private employee-only QR codes and product codenames while highlighting its features — quickly racked up views, hitting YouTube’s trending videos section.
Peterson said she complied with Apple’s request to take down the video after she was notified, but ultimately her dad was let go. She added her dad “fully apologizes” and takes “full responsibility for the one rule he broke.”
“We’re not angry, we’re not bitter,” an emotional Peterson said. “My dad had a really great run at Apple.”
Apple did not immediately respond to TheWrap’s request for comment on Bauer being let go.
Peterson had concluded her cheery first video by saying, “I almost want to become an engineer so I can work at Apple.” After a tearful defense of her dad in her follow-up post, and Apple letting him go for the indiscretion, it’s hard to believe that’s still the case.
6 Tech Giants Shaking Up News, From Jeff Bezos to Laurene Powell Jobs (Photos)
Tech leaders are increasingly intertwined with the news business. While some want to support old properties, one set out to destroy a new one. Here they are.
Jeff Bezos – Washington Post
The Amazon founder purchased the Washington Post in 2013 for $250 million in cash. President Trump has called the paper the “Amazon Washington Post.”
The Facebook co-founder purchased The New Republic in 2012, becoming executive chairman and publisher. However, he sold the venerable political magazine to Win McCormack in 2016, saying he "underestimated the difficulty of transitioning an old and traditional institution into a digital media company in today’s quickly evolving climate."
The eBay founder is a well-known philanthropist who created First Look Media, a journalism venture behind The Intercept. Inspired by Edward Snowden's leaks. Omidyar teamed up with journalists Glenn Greenwald, Jeremy Scahill and Laura Poitras to launch the website “dedicated to the kind of reporting those disclosures required: fearless, adversarial journalism.”
The PayPal co-founder doesn’t own a news organization, but he makes this list because he essentially ended one -- Gawker -- proving once again the power of an angry billionaire. Thiel secretly bankrolled Hulk Hogan’s sex-tape lawsuit against Gawker Media because he was upset that the website once outed him as gay. Hogan won the defamation lawsuit against the site that sent its parent company into bankruptcy, and Gawker.com is no longer operating.
OK, so Facebook isn’t technically a news organization… yet. However, the company is preparing to launch its much-anticipated lineup of original content later this summer, and there are also signs that it's on the verge of becoming an even bigger media platform.
Campbell Brown, Head of News Partnerships at Facebook, confirmed last week it’s developing a subscription service for publishers willing to post articles directly to Facebook Instant Articles, rather than their native websites.