Apple Engineer Fired After Daughter’s iPhone X Video Goes Viral

“If you break a rule, they just have no tolerance”

Bring Your Family to Work Day has cruelly backfired on one ex-Apple employee.

YouTuber Brooke Amelia Peterson posted a vlog last week with a roughly one-minute look at the iPhone X, a few days before it was released to the masses, while visiting her dad, engineer Ken Bauer, at Apple’s campus in Cupertino, Calif.

The seemingly innocent video, with Peterson walking her viewers through some of the X’s nifty new features, ended up having major repercussions, with Peterson releasing a follow-up video saying her dad had been let go by Apple over her iPhone X clip.

“I had no idea this was a violation,” said Peterson. “At the end of the day, when you work for Apple, it doesn’t matter how good of a person you are, if you break a rule, they just have no tolerance.”

Apple has a policy against filming on campus, as well as showing off unreleased products. Peterson’s initial video –which recorded private employee-only QR codes and product codenames while highlighting its features — quickly racked up views, hitting YouTube’s trending videos section.

Peterson said she complied with Apple’s request to take down the video after she was notified, but ultimately her dad was let go. She added her dad “fully apologizes” and takes “full responsibility for the one rule he broke.”

“We’re not angry, we’re not bitter,”  an emotional Peterson said. “My dad had a really great run at Apple.”

Apple did not immediately respond to TheWrap’s request for comment on Bauer being let go.

Peterson had concluded her cheery first video by saying, “I almost want to become an engineer so I can work at Apple.” After a tearful defense of her dad in her follow-up post, and Apple letting him go for the indiscretion, it’s hard to believe that’s still the case.