How AR Games Attract Moviegoers to Their Seats Early

”If they can get 5 million people to download their game app and play their trivia game and make a dollar a month per player…that’s meaningful,“ Wedbush analyst Michael Pachter says

As an increasing number of theater chains have switched to reserved seating across the country, moviegoers no longer have to arrive early to save seats. While the move has helped boost concession sales, it comes at a price: missing the advertising pre-show.

National CineMedia (NCM), the country’s largest cinema advertising company, has found a way to attract crowds back to those precious early minutes before the movie starts by developing augmented reality (AR) interactive video games.

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Brian Welk

Film Reporter • brian.welk@thewrap.com • Twitter: @brianwelk