Why Hollywood Agency CAA Sold to a French Fashion Giant | Analysis

Artémis’ acquisition of CAA reflects a newfound synergy between talent and the multibillion-dollar fashion industry

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Hollywood and Fashion find a new synergy with Artemis' acquisition of CAA. (Getty Images)

Sharon Waxman

Sharon Waxman On the Business of Entertainment

The founder and editor of TheWrap’s take on life on the left coast, high culture, low culture and the business of entertainment and media. Waxman writes frequently on the inside doings of Hollywood, and is is also the author of two books, Rebels on the Back Lot and Loot

PARIS – The intersection of Hollywood with the luxury industry just took an enormous leap forward with the acquisition of Creative Artists Agency by Artémis, the French fashion and luxury giant led by CEO Francois-Henri Pinault. 

While historic in the sense that a fashion-led company has never before made this kind of investment in Hollywood, it also says a lot about the changing face of entertainment economics. Endorsement