Why ‘First Man’ Didn’t Launch Into the Box Office Stratosphere
Despite critical raves, Damien Chazelle’s fact-based space drama had a good but not great opening weekend
Jeremy Fuster | October 15, 2018 @ 5:17 PM
Last Updated: October 15, 2018 @ 7:42 PM
Universal
A $16 million opening weekend for Damien Chazelle’s “First Man” isn’t necessarily a failure to launch, but the space exploration film’s box office success hinges on long-term audience turnout. And that might not happen, due to the most competitive October movie market of all time.
For the second straight weekend, comic book blockbuster “Venom” and awards contender “A Star Is Born” took up much of the oxygen on the domestic charts, combining to gross $63.8 million and accounting for 46 percent of this weekend’s business at the movies.
The two also combined to win over interest from all four quadrants: “Venom” found its success with younger males while “A Star Is Born” courted women and older audiences.
It’s the latter group with whom “First Man” needs to earn traction. And if distributors at Universal can attract baby boomers, who watched the Apollo 11 moon landing 50 years ago — even better.
But there’s a foreboding sign: Polls from opening weekend audiences gave the film a B+ on CinemaScore.
Jeff Bock, analyst for Exhibitor Relations, pinned the good-but-not-spectacular early reception on the film’s serious, deeply personal approach to Neil Armstrong and his famously reserved personality.
He compared the film to Chazelle’s engaging feature debut “Whiplash,” which was made with a production budget of $3.5 million and opened in limited release. Compare that to the $60 million spent to make “First Man,” a wide release.
“It’s a very dour film,” said Bock. “It’s not ‘La La Land.’ It’s not a film that’s trying to be a crowd-pleaser, and it’s going to be harder to build audience interest for it when it’s going up against very successful crowd pleasers like ‘A Star Is Born’ and ‘Halloween,’ which Universal is putting out next week.”
By comparison, “A Star Is Born” earned an A CinemaScore, while “Argo,” a film that opened to $19 million and legged out to $136 million and a Best Picture Oscar six years ago, earned an A+. Meanwhile on Rotten Tomatoes, audience scores for “First Man” sit at just 61 percent, compared to 84 percent for “A Star Is Born” and 90 percent for “Argo.”
This coming weekend will reveal the long-term prospects for “First Man.” If second frame totals amount to $10 million or more — as was the case for “Argo” — then the Neil Armstrong biopic has a better shot at finding traction with older audiences, particularly older men who are a periphery demographic for “Venom” and “A Star Is Born.”
But if not, then the moviegoing populace is likely sending the message that “A Star Is Born” is going to be the prestige film of choice for October. If so, “First Man” will likely have to hope for major awards consideration to get audiences to revisit the film on home release early next year.
“There’s still a chance that boomers will come around to see the film in a few weeks,” said comScore’s Paul Dergarabedian. “But I don’t think Universal or anyone else for that matter could have predicted how competitive this October was going to be.”
“We are 50 percent ahead of last year’s October and 6 percent ahead of the all-time best October, and that’s because there are multiple films getting major interest,” added Dergarabedian. “So even something with such a pedigree like ‘First Man’ could get squeezed out even if critics are largely loving it.”
The Evolution of Ryan Gosling: From 'Mickey Mouse Club' to 'First Man' (Photos)
From the start of his career, Ryan Gosling has proven that he's not an actor interested in carving out a niche. His filmography is filled with roles that range from romantic heartthrobs to murderers to political and corporate scumbags and back again.
"The Mickey Mouse Club" (1993)
The Canadian youngster's career began with a recurring role on Disney's 1993 revival of "The Mickey Mouse Club." It was here that Gosling became close friends with fellow castmember Justin Timberlake.
Disney
"Goosebumps" (1996)
Kids' horror was another highlight of Gosling's childhood. He appeared on episodes of "Goosebumps" and "Are You Afraid of the Dark?" that involved a radio station broadcasting from the afterlife and a camera that brought misfortune on those who had their picture taken with it.
Nickelodeon
"Young Hercules" (1998-1999)
Gosling traveled to New Zealand in 1998 to film the kids series "Young Hercules," in which he played the titular son of Zeus during his warrior training. Shortly afterward, he decided to move from TV to film and take on more adult roles.
NBC Universal
"Remember the Titans" (2000)
Child actors sometimes have a hard time transitioning to a successful adult career, but Gosling made the jump with ease thanks to his performance in "Remember The Titans." His previous TV work helped him pick up the role in Disney's family movie, while the film's message on race proved that he could handle more thematically heavy work.
Disney
"The Believer" (2001)
In 2001, Gosling burst onto the independent film scene with "The Believer," in which he played a Jewish neo-Nazi who struggles with self-hatred over his heritage. Critics praised Gosling for his thought-provoking portrayal of the film's almost paradoxical main character.
Fireworks Pictures
"Murder by Numbers" (2002)
A year later in 2002, Gosling got a chance to perform alongside a top star for the first time when he starred in "Murder By Numbers" alongside Sandra Bullock. Gosling played a privileged, sociopathic high school student who tries to commit the perfect murder, while Bullock played the detective assigned to track him down.
Warner Bros.
"The Notebook" (2004)
Gosling then found massive mainstream success in the 2004 romance "The Notebook" alongside Rachel McAdams. The two won an MTV Movie Award for their kiss in the film, which has earned praise for becoming one of the most famous smooching scenes in movie history.
New Line Cinema
"Half Nelson" (2006)
Gosling received his first Oscar nomination for his performance in "Half Nelson" in 2006. He played Dan Dunne, a history teacher who forms a unique relationship with one of his students when Dan is caught snorting cocaine.
ThinkFilm
"The Lovely Bones" (2009)
Gosling was supposed to appear in Peter Jackson's "The Lovely Bones," but was replaced by Mark Wahlberg. Gosling revealed later that he had been removed for gaining too much weight to prepare for the role after it was initially ruled that he was too young for the part.
Paramount Pictures
"Blue Valentine" (2010)
After leaving "The Lovely Bones," Gosling took a three-year hiatus from acting before returning in 2010 with "Blue Valentine." While "The Notebook" was a sweet romance, "Blue Valentine" showed Gosling playing a man in the midst of a chaotic divorce.
The Weinstein Company
"Crazy, Stupid, Love." (2011)
In 2011, Gosling put his acting range on display in three very different roles. First, he played the womanizing Jacob Palmer in the dark romcom "Crazy, Stupid, Love" alongside Steve Carell.
Warner Bros.
"Drive" (2011)
Then Gosling put his minimalist skills on display as an unnamed getaway car driver in the noir crime film "Drive."
FilmDistrict
"The Ides of March" (2011)
Finally, he starred alongside George Clooney as a presidential campaign manager who leaves a dark trail of corruption in "The Ides of March."
Columbia
"Only God Forgives" (2013)
After 2011, however, Gosling fell into a slump with the critics, receiving middling to poor reviews for several years. His most polarizing project was "Only God Forgives," which reportedly received loud jeers when it was screened at Cannes.
The Weinstein Company
"The Big Short" (2015)
Gosling made a big comeback, however, with the Best Picture-nominated film "The Big Short" in 2015. He plays Jared Vennett, a slick bond salesman who decides to profit off the speculative housing market bubble at the cost of the bank he works for.
Paramount
"The Nice Guys" (2016)
Gosling went back to comedy in May 2016 with "The Nice Guys," where he stars alongside Russell Crowe as a jumpy private eye who uncovers a conspiracy alongside his bitter rival.
Warner Bros.
"La La Land" (2016)
In December 2016, Gosling generated major awards attention as a jazz pianist who woos an aspiring actress in Damien Chazelle's modern musical "La La Land." Once again, he displayed remarkable chemistry with his "Crazy, Stupid, Love" co-star Emma Stone.
Lionsgate
"Blade Runner 2049" (2017)
Gosling has often been criticized for being a stoic, reserved actor, but it made him perfect for the part of a replicant in Denis Villeneuve's sequel to the cult classic "Blade Runner." Gosling starred opposite Harrison Ford in the film.
Columbia Pictures Corporation
"First Man" (2018)
Damien Chazelle looked to Gosling again for his followup film "First Man," about the life of Neil Armstrong and his journey to walk on the moon. Gosling's combination of reserved calm and movie star good looks made him a natural choice to play the American hero. Not-so-fun fact: Gosling may have sustained a "mild" concussion while filming.
Universal Pictures
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Canadian actor started out on Disney Channel and then made bold career choices to become one of Hollywood’s biggest stars
From the start of his career, Ryan Gosling has proven that he's not an actor interested in carving out a niche. His filmography is filled with roles that range from romantic heartthrobs to murderers to political and corporate scumbags and back again.