From ‘Vogue’ to ‘Spotlight': Steve Golin Remembered for Supporting Filmmakers, Spotting Talent

The Anonymous Content founder championed David Fincher, Spike Jonze, Michael Bay, Alejandro Gonzalez Inarritu and more

Last Updated: April 22, 2019 @ 4:33 PM

Steve Golin, the founder and CEO of Anonymous Content, was remembered Monday for supporting projects as varied as David Fincher’s video for Madonna’s “Vogue” to David Lynch’s “Wild at Heart” to the Oscar-winning “Spotlight.”

The long list of directors Golin championed includes Fincher, Lynch, Michael Bay, Spike Jonze, Michel Gondry, Alejandro Gonzalez Inarritu, Antoine Fuqua, Debra Granik and Sam Esmail. He died at age 64 after battling cancer.

“My heart is broken. Rest In Peace, Steve Golin,” Esmail said in a tweet Monday. He was one of many filmmakers and industry insiders who remember Golin’s immense impact on American cinema.

“I would not have a career if it weren’t for Steve, and the same can be said for scores of writers, actors, directors and producers,” tweeted “Quarry” producer and writer Michael D. Fuller. “His advocacy on behalf of his fellow artists was unparalleled. This is just devastating.”

“Steve Golin gave more to this world than he took, he inspired and allowed so many of us to reach our full potential,” tweeted documentarian Brett Morgen. “He was a great man who left us way too soon. He will be deeply missed but his spirit will continue to grow in our deeds and work.”

Upon founding Propaganda Films in the mid-’80s along with his partner Joni Sighvatsson, Golin was one of the first to recognize the potential for visionary filmmaking and talent to be found within the boom of music videos during the heyday of MTV.

Propaganda developed music videos for Madonna, Sting, Paula Abdul, Guns N’ Roses and more. Golin was known for a creative mind, business acumen and a gift for spotting talent.

Madonna’s iconic video for “Vogue” was directed by David Fincher, who proved to be one of Propaganda’s earliest discoveries and led Golin to put Propaganda’s stamp on some of Fincher’s early films like “The Game” and “Alien 3.” Propaganda also purchased the film rights to the novel “Wild at Heart,” which David Lynch was inspired to direct himself after Golin brought it into the fold.

“He said, ‘If you don’t mind, I’d like to do this one myself,'” Golin recalled of Lynch in a 1990 Los Angeles Times profile.

A 2004 Los Angeles Times piece described Golin hiring Michael Bay after watching a video reel featuring Donny Osmond and a spec commercial for Coke. He brought Spike Jonze into the company after seeing a few skateboarding videos. Golin sat in the editing room for hours on end with Michel Gondry while crafting “Eternal Sunshine of the Spotless Mind.”

“People want to work with Steve because they trust him,” said “Eternal Sunshine” writer Charlie Kaufman in the 2004 Times profile. “He’s a very real guy, and he’s always been creatively helpful.”

Anonymous Content also found untapped potential in the screenplays listed on the annual Black List. The organization tweeted their praise of Golin on Monday, calling him “an ally to storytellers in Hollywood.” Among the Black List screenplays Golin produced were “The Beaver,” “Fun Size,” “Triple Nine,” “Married Life,” “Rendition,” “Babel,” “The Revenant,” and “Spotlight,” the latter of which earned Golin an Oscar when “Spotlight” won Best Picture.

“It’s all about material,” Golin told the LA Times in 2004. “We have all these great directors at our company, but they could all be my best friend and if I don’t have good material, they’re going to go off and work somewhere else.”

Some of the online reaction to Golin’s passing is below.

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