“American Sniper” and the sexy Jennifer Lopez thriller “The Boy Next Door,” the top two movies at the box office this weekend, could be giving Hollywood a glimpse at its future.
The Iraq War saga has turned January, a month that for years has been a box office dead zone, into a hot spot. It’s blitzed the domestic box office for $200 million in 10 days, obliterating records for R-rated movies, holiday weekends and the month in the process.
With its $107 million holiday weekend debut and massive $64 million this past weekend, “American Sniper” has performed like a summer superhero blockbuster, making the most compelling argument yet for releasing major movies year round. It’s a trend that’s been gathering steam for some years, and nearly every studio has experimented. But the success of “American Sniper” should seal the deal.
The $15 million opening weekend for Universal Pictures’ “The Boy Next Door” doesn’t seem that impressive at first glance — until you consider the $4 million production budget.
Any studio would be glad to have a movie that took in nearly quadruple what it cost to make it in its first three days. “The Boy Next Door” did just that, hitting the bullseye with its target demographics, women (71 percent of the audience) and Hispanics (45 percent). Lopez and the studio’s marketers worked hard before the release to make that happen, and producer Jason Blum delivered, too.
He’s the king of micro-budget horror movies, a reputation that grown as his films not only rung up grosses several times their cost but launched franchises like “Paranormal Activity” and “The Purge.” That helped him land a 10-year deal to produce TV and digital content as well as film with Universal last year. And it’s paying off already, because he brought those same hyper-efficient budget sensibilities to “The Boy Next Door.”
Blum did it earlier this year in his first foray out of the genre with “Whiplash,” which he produced with Jason Reitman. That musical school drum drama, made for $3.3 million, has more than doubled its budget for Sony Pictures Classics and captured a Best Picture Oscar nomination and four others.
Warner Bros. execs admit they didn’t expect Village Roadshow’s “American Sniper” to take off like it did — who would? — but knew they had something special in the Clint Eastwood-directed drama starring Bradley Cooper. It was a gamble to release it in January, a month frequently given over to films that studios want to get out and over with.
“I think good movies rise to the occasion, no matter the play date,” said Dan Fellman, the Warner Bros. distribution chief. WB has had success pushing the release date envelope in the past, scoring big with “The LEGO Movie” last February and “Gravity” in October of 2013, both also months that studios had avoided with major releases. And Universal had connected with the Afghan War saga “Lone Survivor” and the Kevin Hart comedy “Ride Along” last January.
“You can dominate the marketplace if you have the courage of conviction, but you have to slot it right and have a filmmaker willing to go there with you. We had that in Mr. Eastwood.”
The director’s relationship with Warner Bros. goes all the way back to 1971, when Eastwood and the studio were making moviegoers’ days with “Dirty Harry.” Twenty-eight films and four Academy Awards later, they’re still partners, and “American Sniper” could well add to the Oscar list.
Hollywood plays its version of “The Imitation Game” very well, so it’s likely that you’ll see more mainstream movies with hyper-tight budgets soon. And don’t be surprised if the best of them open in January.
Oscars 2015: The Nominees (Photos)
Best Motion Picture of the Year: “American Sniper," “Birdman or (The Unexpected Virtue of Ignorance),” “Boyhood" (pictured), "The Grand Budapest Hotel," “The Imitation Game" (pictured), “Selma" (pictured), “The Theory of Everything," “Whiplash”
Paramount/IFC/The Weinstein Company
Best Director: “Birdman or (The Unexpected Virtue of Ignorance),” Alejandro G. Iñárritu; “Boyhood,” Richard Linklater (pictured); “Foxcatcher” Bennett Miller; “The Grand Budapest Hotel,” Wes Anderson; “The Imitation Game,” Morten Tyldum
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Best Animated Feature Film: “Big Hero 6,” Don Hall, Chris Williams and Roy Conli; “The Boxtrolls” (pictured), Anthony Stacchi, Graham Annable and Travis Knight; “How to Train Your Dragon 2,” Dean DeBlois and Bonnie Arnold; “Song of the Sea” Tomm Moore and Paul Young “The Tale of the Princess Kaguya” Isao Takahata and Yoshiaki Nishimura
Focus Features
Best Original Screenplay: “Birdman or (The Unexpected Virtue of Ignorance)” by Alejandro G. Iñárritu, Nicolás Giacobone, Alexander Dinelaris, Jr. & Armando Bo; “Boyhood" by Richard Linklater; “Foxcatcher” by E. Max Frye and Dan Futterman; “The Grand Budapest Hotel” by Wes Anderson, story by Wes Anderson & Hugo Guinness; “Nightcrawler” (pictured) by Dan Gilroy
Open Road Films
Best Adapted Screenplay: “American Sniper” by Jason Hall, “The Imitation Game” (pictured) by Graham Moore; “Inherent Vice” by Paul Thomas Anderson; “The Theory of Everything” by Anthony McCarten; “Whiplash” by Damien Chazelle
The Weinstein Company
Best Foreign Language Film: “Ida,” (pictured) Poland; “Leviathan,” Russia; “Tangerines,” Estonia; “Timbuktu,” Mauritania; “Wild Tales,” Argentina
Music Box Films
Best Documentary Feature: "Citizenfour," "Finding Vivian Maier," "Last Days in Vietnam," "Salt of the Earth," "Virunga" (pictured)
Netflix
Best Film Editing: "American Sniper" (pictured), "Boyhood," "Grand Budapest Hotel," Imitation Game," Whiplash"
Warner Bros.
Best Performance by an Actor in a Leading Role: Steve Carell in “Foxcatcher," Bradley Cooper in “American Sniper," Benedict Cumberbatch in “The Imitation Game," Michael Keaton (pictured) in “Birdman or (The Unexpected Virtue of Ignorance)," Eddie Redmayne in “The Theory of Everything”
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Best Performance by an Actor in a Supporting Role: Robert Duvall in “The Judge,” Ethan Hawke in “Boyhood," Edward Norton in “Birdman or (The Unexpected Virtue of Ignorance)," Mark Ruffalo in “Foxcatcher," J.K. Simmons (pictured) in “Whiplash”
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Best Performance by an Actress in a Leading Role: Marion Cotillard in “Two Days, One Night,” Felicity Jones (pictured) in “The Theory of Everything," Julianne Moore in “Still Alice," Rosamund Pike in “Gone Girl," Reese Witherspoon in “Wild”
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Best Actress in a Supporting Role: Patricia Arquette in “Boyhood," Laura Dern in “Wild," Keira Knightley (pictured) in “The Imitation Game," Emma Stone in “Birdman or (The Unexpected Virtue of Ignorance)," Meryl Streep in “Into the Woods”
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Achievement in Cinematography: “Birdman or (The Unexpected Virtue of Ignorance),” Emmanuel Lubezki; “The Grand Budapest Hotel” (pictured), Robert Yeoman; “Ida,” Lukasz Zal and Ryszard Lenczewski; “Mr. Turner,” Dick Pope; “Unbroken,” Roger Deakins
Fox Searchlight Pictures
Best Costume Design: “The Grand Budapest Hotel,” Milena Canonero; “Inherent Vice” (pictured), Mark Bridges; “Into the Woods,” Colleen Atwood; "Maleficent,” Anna B. Sheppard and Jane Clive; “Mr. Turner,” Jacqueline Durran
Warner Bros.
Best Makeup and Hairstyling: “Foxcatcher” (pictured), Bill Corso and Dennis Liddiard; “The Grand Budapest Hotel,” Frances Hannon and Mark Coulier; “Guardians of the Galaxy” Elizabeth Yianni-Georgiou and David White
Sony Pictures Classics
Best Original Song: “Everything Is Awesome” from “The Lego Movie," music and lyric by Shawn Patterson; “Glory” from “Selma” (pictured), music and lyric by John Stephens and Lonnie Lynn; “Grateful” from “Beyond the Lights,” music and lyric by Diane Warren; “I’m Not Gonna Miss You” from “Glen Campbell…I’ll Be Me,” music and lyric by Glen Campbell and Julian Raymond; “Lost Stars” from “Begin Again,” music and lyric by Gregg Alexander and Danielle Brisebois
Paramount Pictures
Best Original Score: “The Grand Budapest Hotel,” Alexandre Desplat; “The Imitation Game,” Alexandre Desplat; “Interstellar,” Hans Zimmer (pictured); “Mr. Turner,” Gary Yershon; “The Theory of Everything,” Jóhann Jóhannsson
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Best Production Design: “The Grand Budapest Hotel,” “The Imitation Game," “Interstellar," “Into the Woods," “Mr. Turner” (pictured)
Sony Pictures Classics
Best Sound Editing: "American Sniper," "Birdman," "The Hobbit: The Battle of the Five Armies," "Interstellar" (pictured), "Unbroken"
Paramount Pictures
Best Sound Mixing: “American Sniper,” John Reitz, Gregg Rudloff and Walt Martin; “Birdman or (The Unexpected Virtue of Ignorance),” Jon Taylor, Frank A. Montaño and Thomas Varga; “Interstellar,” Gary A. Rizzo, Gregg Landaker and Mark Weingarten; “Unbroken” (pictured), Jon Taylor, Frank A. Montaño and David Lee; “Whiplash,” Craig Mann, Ben Wilkins and Thomas Curley
Universal Pictures
Best Visual Effects: “Captain America: The Winter Soldier,” Dan DeLeeuw, Russell Earl, Bryan Grill and Dan Sudick; “Dawn of the Planet of the Apes,” Joe Letteri, Dan Lemmon, Daniel Barrett and Erik Winquist; “Guardians of the Galaxy” (pictured), Stephane Ceretti, Nicolas Aithadi, Jonathan Fawkner and Paul Corbould; “Interstellar” Paul Franklin, Andrew Lockley, Ian Hunter and Scott Fisher; “X-Men: Days of Future Past,” Richard Stammers, Lou Pecora, Tim Crosbie and Cameron Waldbauer
Disney/Marvel
Best Live Action Short Film: “Aya,” Oded Binnun and Mihal Brezis; “Boogaloo and Graham” (pictured), Michael Lennox and Ronan Blaney; “Butter Lamp (La Lampe Au Beurre De Yak),” Hu Wei and Julien Féret; “Parvaneh,” Talkhon Hamzavi and Stefan Eichenberger; “The Phone Call,” Mat Kirkby and James Lucas
Best Animated Short Film: “The Bigger Picture” (pictured) Daisy Jacobs and Christopher Hees; “The Dam Keeper,” Robert Kondo and Dice Tsutsumi; “Feast,” Patrick Osborne and Kristina Reed; “Me and My Moulton,” Torill Kove; “A Single Life” Joris Oprins
Best Documentary Short: “Crisis Hotline: Veterans Press 1,” Ellen Goosenberg Kent and Dana Perry; “Joanna,” Aneta Kopacz; “Our Curse” Tomasz Sliwinski and Maciej Slesicki; “The Reaper (La Parka),” Gabriel Serra Arguello: “White Earth” (pictured), J. Christian Jensen
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See the nominees that have a shot at Oscar gold when the 87th annual Academy Awards airs Feb. 22 on ABC
Best Motion Picture of the Year: “American Sniper," “Birdman or (The Unexpected Virtue of Ignorance),” “Boyhood" (pictured), "The Grand Budapest Hotel," “The Imitation Game" (pictured), “Selma" (pictured), “The Theory of Everything," “Whiplash”