‘IF’ Can’t Lift May Box Office Out of Doldrums With $35 Million Opening

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John Krasinski’s family film must leg out off its strong audience reception as a slow Memorial Day weekend looms for movie theaters

Paramount Pictures

Despite strong audience reception, Paramount’s “IF” isn’t pulling the early summer box office out of its streak of underperforming weekends, taking No. 1 with just a $35 million opening from 4,041 theaters and launching to $55 million worldwide.

Compared to past family films not based on a pre-existing IP, “IF” is opening above the $29.6 million of last year’s Pixar film “Elemental,” but behind the unadjusted $37.5 million start for the 2011 live-action/CGI Universal release “Hop.” It is also opening behind pre-release projections of a $40 million start.

Without a strong Marvel film supporting the market, overall grosses for the third weekend of May are estimated to take a 20% year-over-year drop to $99 million.


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