She may not know whether the earth is round or flat, but Sherri Shepherd does know this much: Her new Lifetime sitcom will debut Monday, Oct. 5.
Lifetime is planning a non-traditional launch for "Sherri," opting to debut the show out of primetime and stripping five original episodes of the series during its premiere week.
Specifically, Lifetime will air five first-run episodes of "Sherri" at 7 p.m. Monday, Oct. 6- Friday, Oct. 10. It will be paired with five new episodes of returning comedy "Rita Rocks," which will air at 7:30 p.m.
After the one-week preview event, "Sherri" and "Rita" will air Tuesday nights at 10 and 10:30 p.m., respectively.
The stripping strategy could be a way of giving the shows exposure outside the ultracompetitive world of cable primetime, where original series (both scripted and unscripted) about at 9 and 10 p.m.
Local stations have also long had success airing comedy repeats in the 7 p.m. timeslot known as prime access.