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Lifetime’s Plan to Make Sherri Shepherd a Sitcom Star

 She may not know whether the earth is round or flat, but Sherri Shepherd does know this much: Her new Lifetime sitcom will debut Monday, Oct. 5.

 

Lifetime is planning a non-traditional launch for "Sherri," opting to debut the show out of primetime and stripping five original episodes of the series during its premiere week. 

 

Specifically, Lifetime will air five first-run episodes of "Sherri" at 7 p.m. Monday, Oct. 6- Friday, Oct. 10. It will be paired with five new episodes of returning comedy "Rita Rocks," which will air at 7:30 p.m.

 

After the one-week preview event, "Sherri" and "Rita" will air Tuesday nights at 10 and 10:30 p.m., respectively.

 

The stripping strategy could be a way of giving the shows exposure outside the ultracompetitive world of cable primetime, where original series (both scripted and unscripted) about at 9 and 10 p.m.

 

Local stations have also long had success airing comedy repeats in the 7 p.m. timeslot known as prime access.

 

Shepherd sparked plenty of media chatter a couple years ago when she said she wasn’t sure if the earth was flat or round. The next day, she admitted she had had a temporary brain freeze.