The ongoing restructuring at Lionsgate continued Tuesday as the studio announced that Damon Wolf would be the new head of worldwide marketing for its motion picture division starting next year. He replaces Tim Palen, who will stay on as the studio’s chief brand officer and will work with Wolf on the transition.
Wolf comes to Lionsgate after four years at Sony, where he was co-head of marketing for TriStar Pictures, Screen Gems and Sony Pictures Acquisitions. Among the films he built marketing campaigns for are the Edgar Wright action film “Baby Driver,” Ridley Scott’s Oscar-nominated “All The Money In The World,” and Danny Boyle’s “T2: Trainspotting.”
Wolf’s hire comes five weeks after Good Universe co-founder Nathan Kahane was named the new president of Lionsgate, joining longtime collaborator and new studio chairman Joe Drake as the replacement for longtime studio chiefs Erik Feig and Patrick Wachsberger.
The new Lionsgate leadership made its formal debut at CinemaCon last month, as the company searches for a new tentpole franchise following the conclusion of “The Hunger Games” and the struggle of the “Divergent” series. Among the studio’s scheduled and planned films include a third installment of the “John Wick” series and an adaptation of Patrick Rothfuss’ “The Kingkiller Chronicles.”
Lionsgate’s next release, the basketball comedy “Uncle Drew,” will hit theaters this Friday, followed by the Daveed Diggs comedy-drama “Blindspotting” in July.