Merry Christmas and Happy Hanukkah, Spike: We all chipped in and got you 1.8 million viewers for the first ever “Lip Sync Battle” holiday special.
“The Night Before’s” Seth Rogen, Joseph Gordon-Levitt, and Anthony Mackie were joined by legendary hip-hop group Run DMC, delivering the No. 1 entertainment show on cable among adults 18-49. Also importantly, the one-hour original special’s audience was 57 percent female, something that has been a priority for Spike.
That 1.8 million total comes with three days of delayed viewing. During the most-recent season, “Lip Sync Battle” averaged 2.5 million total viewers with seven-day delayed viewing. We’re still a few days away from knowing that figure for the holiday special.
Another key strength of “Lip Sync” is its digital footprint. Gordon-Levitt’s performance of “Rhythm Nation” has already scored 6 million YouTube views to-date.
The new season of “Lip Sync Battle” debuts Jan. 7, 2016 on Spike, featuring Channing Tatum and Jenna Dewan-Tatum. The Viacom cable channel also teased that “the queen of all surprise guests” will stop by.
“Lip Sync Battle” is hosted by LL Cool J and model Chrissy Teigen. The series is the most-watched original series in network history.
The show, which began as a recurring sketch on “The Tonight Show Starring Jimmy Fallon,” is executive produced by Casey Patterson, Jay Peterson of Matador Content, John Krasinski, Stephen Merchant, and Eight Million Plus Productions.