The National Association of Theatre Owners (NATO) released the average ticket price for the second quarter of 2018 on Wednesday, reporting an average of $9.38 cents while quarterly grosses set an all-time industry record of $3.33 billion.
That’s an increase of 22 cents over the first quarter of 2018 and 43 cents over the $8.95 average for Q2 of 2017.
Theater owners had circled May and June as a huge season for business, as major summer titles like “Avengers: Infinity War” and “Incredibles 2” were expected to bring record revenue. They didn’t disappoint, as “Infinity War” grossed $672 million domestically last quarter en route to becoming the first summer release to gross $2 billion worldwide. “Incredibles 2,” meanwhile, set a new record for domestic animated releases with $440 million in Q2.
Other films that performed last quarter include “Deadpool 2,” which became the fifth R-Rated film to gross over $300 million domestically, and “Jurassic World: Fallen Kingdom,” which grossed $265 million last quarter. Together, these films gave the quarter’s estimated admission count a huge boost to 355.5 million, which is a 17 percent increase year over year.