What Quibi Must Do to Recover From Slow ‘Start Out of the Gates’

Competing against YouTube “is an uphill battle for Quibi,” analyst Dan Ives tells TheWrap

Quibi, the new mobile-video streaming service that launched Monday to mixed reviews and a lackluster 300,000 downloads in its first 24 hours, will need more compelling content to make good on its massive $1.75 billion investment, several analysts told TheWrap.

Given that Disney+ signed up 4 million subscribers on its first day last November, the Quibi debut was “not a great start out of the gates” for founder Jeffrey Katzenberg and CEO Meg Whitman, Wedbush analyst Dan Ives told TheWrap.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44