The Force will be with people who need a ride next week, thanks to a collaboration between Disney and Uber.
As part of a promotion for “Rogue One: A Star Wars Story,” which hits theaters Dec. 16, Uber riders will be able to add a “Star Wars” theme to the app. Users who opt in will get exclusive curated video within the app, and the black car icons on the Uber map will turn into X-wing starfighters.
Uber riders in hundreds of cities around the world will get a chance to opt into the program from Dec. 12 through Dec. 19 by clicking “Activate” on a “Rogue One: A Star Wars Story” card that will pop up when they open the app.
However, while there has been an actual X-wing parked on Hollywood Blvd. leading up to “Rogue One’s” Saturday premiere, the Uber vehicles will remain on the ground.
“Uber always makes it easy for people to get to where they’re going, and our collaboration with Disney is making the seamless Uber experience everyone has come to know, also captivating and engaging — especially for the millions of ‘Star Wars’ fans around the world,” Uber Head of Business Development Amy Friedlander Hoffman said in a statement. “We hope our riders enjoy the ‘Rogue One’ experience in their Ubers all week long, and doubly so while going to see the film.”
“This innovative app experience is the result of Disney and Uber working together to give fans a special way to connect with ‘Rogue One: A Star Wars Story,'” Asad Ayaz, Walt Disney Studios’ executive vice president of marketing, said in the statement. “This collaboration delivers at your fingertips a first of its kind warm-up to the journey and vehicles you’ll see in ‘Rogue One.'”