SpaceX Rocket Launch Propels Discovery Channel to Highest Non-Primetime Rating Ever (Exclusive)

”Space Launch Live“ hands Science Channel its highest-ever rating regardless of day part

Discovery and Science Channel are over the moon about the ratings from their SpaceX launch coverage on Saturday. “Space Launch Live” is now the highest-rated non-primetime telecast in the history of Discovery Channel. America’s return to space via the SpaceX Crew Dragon capsule is the highest-rated telecast in Science Channel’s history, regardless of day part.

Discovery’s live coverage “Space Launch Live: America Returns to Space,” which ran from 2-4 p.m. ET, earned the cable network 4.63 million total viewers and a 2.4 rating among its preferred adults 25-54 demographic. Overall, it was Discovery’s best performance the premiere of “Phelps vs. Shark” in 2017, and hit that same record among non-prime telecasts with women 25-54, adults and women 18-49 and kids 2-11. Science Channel, meanwhile, drew 1.29 million total viewers and a 1.0 rating among the 25-54 crowd.

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Tony Maglio

TV Editor • • Twitter: @tonymaglio

Tim Baysinger

TV reporter • • Twitter: @tim_bays