The Latest ‘Three Billboards’-Style Campaign to Lure LeBron James to Philadelphia
Other advocacy groups have also borrowed from the Oscar-nominated film
Umberto Gonzalez | February 26, 2018 @ 1:45 PM
Last Updated: February 26, 2018 @ 3:35 PM
Fox Searchlight
Inspired by the Oscar-nominated film “Three Billboards Outside Ebbing, Missouri,” some Philadelphia 76ers fans are taking a creative approach in order to convince Lebron James to leave Cleveland for the City of Brotherly Love when he becomes a free agent in July.
The first sign features “#23” in maroon with a crown on it on the court with four blue numbers, the second billboard says “Complete The Process,” and the third says “#PhillyWantsLeBron.” Somewhere (likely Northern California where resides), former Sixers GM Sam Presti is smiling that his process of rebuilding the franchise is nearly complete.
The 76ers organization wasn’t involved in the billboards’ placement or else they’d be brought up on tampering charges by the league. The billboards were paid for by Power Home Remodeling, a company based in Chester, Pennsylvania, which is 12 miles south from the team’s home in South Philadelphia.
“We’re passionate about Philadelphia,” said Asher Raphael (via ESPN), the company’s co-CEO. “We have an amazing city, it’s the best sports town and it’s an awesome place to live. We think the best athletes should want to play here.”
“LeBron is in the conversation of being the best player of all time,” Raphael said. “We think if he comes to Philly, he gets a couple more championships.”
In the film “Three Billboards,” Frances McDormand’s Mildred Hayes is a mother consumed with grief and anger — because nine months before the film begins, her teenage daughter was found raped and murdered and burned to death on a remote road where three empty, tattered billboards stood.
This campaign is the latest to capitalize on the hype surrounding the Oscar-nominated film. Billboards were used in a similar fashion following the Parkland, Florida shooting to criticize Sen. Marco Rubio on his gun control position, and to demand justice for the 71 people who died in a London fire last year.
Desperate to shame the police into restarting a stalled investigation, Mildred pays $5,000 to have messages put on the billboards: “RAPED WHILE DYING” on the first, “AND STILL NO ARRESTS?” on the second, and “HOW COME, CHIEF WILLOUGHBY?” on the third.
Oscars 2018: 8 Biggest Snubs and Surprises, From Tom Hanks to Denzel Washington (Photos)
Every year at the Academy Awards, there are inevitably certain nominees that raise eyebrows in surprise and glaring omissions that furrow those eyebrows in anger. 2018 was no different. Here are some of this year's snubs and surprises.
SURPRISE: Denzel Washington for "Roman J. Israel, Esq.": Washington's portrayal of a lawyer caught in a moral quagmire left critics lukewarm and didn't make much of an impact at the box office, yet it has earned the beloved actor his ninth Oscar nomination and sixth in the Best Actor category.
SNUB: Tom Hanks for "The Post": Many awards prognosticators expected that the Best Actor slot taken by Denzel would have gone to Tom Hanks for his portrayal of Washington Post editor Ben Bradlee. Instead, Jason Robards' performance in "All The President's Men" remains the only Ben Bradlee to get an Oscar nod.
SURPRISE: Lesley Manville for "Phantom Thread": Daniel Day Lewis got much of the press for "Phantom Thread," but Manville has earned some attention for her performance as Reynolds Woodcock's devoted sister and business partner, who spends the whole film putting up with Reynolds obsessive nonsense.
SNUB: Holly Hunter for "The Big Sick": Kumail Nanjiani's true-story dramedy earned a screenplay nomination, but Hunter, who was considered an early contender for Best Supporting Actress last summer for her performance as Kumail's tough but loving future mother-in-law, ended up sliding out of the final list.
SURPRISE: Paul Thomas Anderson for "Phantom Thread": It feels weird to call it a surprise that an acclaimed filmmaker like Anderson got a nomination for Best Director, but in such a competitive field, not many awards analysts expected him to sneak in and take a nod for his work immersing audiences in Reynolds Woodcock's meticulous world. That's especially considering he managed to beat out...
SNUB: Steven Spielberg for "The Post": With its paean to journalism and not-so-subtle tweak at Donald Trump, it was expected that Academy voters would go ga-ga over "The Post." Instead, it's getting the "Selma" treatment, earning a Best Picture nomination but only getting one other nom for Meryl Streep while Spielberg misses out on an eighth Oscar nomination.
SURPRISE: "Abacus: Small Enough to Jail" for Best Documentary Feature: PBS will get a surprise nomination for their powerful recounting about how a small, family-owned bank in New York's Chinatown became the only bank prosecuted by the feds in the wake of the 2008 recession.
SNUB: "City of Ghosts" for Best Documentary Feature: Docs about the ongoing Syria crisis have been fertile ground for award winning docs like "Last Men In Aleppo" and last year's Best Short Doc winner, "The White Helmets." But the Academy didn't go for this horrifying but moving tale about Raqqa Is Being Slaughtered Silently, a team of citizen journalists reporting the abuses of ISIS at the risk of their own lives.
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Who got robbed at the Oscars this year?
Every year at the Academy Awards, there are inevitably certain nominees that raise eyebrows in surprise and glaring omissions that furrow those eyebrows in anger. 2018 was no different. Here are some of this year's snubs and surprises.
