Super Deluxe, the digital media company owned by Warner Media’s Turner, has been shut down as the company looks to cut out duplicate units within the Warner Media umbrella.
“Turner is proud of the unique brand Super Deluxe has built over the past three years, and the cutting-edge content and innovations this incredible group of very talented people has made,” the company said in a statement. “However, there are now massive changes in the social and mobile-first ecosystem and duplication with other business units in our new WarnerMedia portfolio. Super Deluxe found inspiring ways of connecting with a new generation and many of their best practices will be adopted by other Turner properties as we redirect this investment back into our portfolio.”
Revived by Turner in 2015, Super Deluxe specialized in creating scripted and unscripted TV shows for both its website and YouTube channel, which has more than 1.5 million subscribers and more than 300 million views. Within its short lifespan of three years, the company has sold shows to TBS, AMC’s Sundance Now, Facebook Watch, and is also responsible for the Netflix thriller “Chambers,” staring Uma Thurman.
Originally launched in 2007, Super Deluxe made and distributed digital shorts from comedians Bob Odenkirk, Maria Bamford, Tim Heidecker and Eric Wareheim. However, in 2008 the company was folded into Turner’s TV network, Adult Swim. After its revival the company was overseen by Kevin Reilly, chief creative officer for Turner Entertainment and president of TBS and TNT.
This is the second digital media property AT&T has closed in the past week as it looks to restructure its portfolio of media properties. On Tuesday the company announced the closing of DramaFever, its $5.99/ mo subscription streaming service specializing in Korean content that it acquired in 2016.