What Quibi Gets Wrong – and Right – About Small-Screen Streaming

Viewer opinions are split on the “quick bites” approach, where episodes never run longer than 10 minutes

It’s been a rough first six weeks for Quibi.

The new streaming service, led by founder Jeffrey Katzenberg and CEO Meg Whitman, launched in early April with a who’s who of stars and nearly $2 billion in funding. But the early reviews haven’t been kind to either the app or its bite-sized shows, which tend to run about 5-10 minutes long.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44