Why Carmella, Mona Vanderwaal and Brooks Koepka Are TV’s Social Media MVPs of the Week

Zoom in on the week’s most emotionally reacted-to TV personalities and characters

TheWrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers June 14-20 and is drawn from the most emotionally reacted-to television shows, including broadcast, cable, streaming and PPV.

A female wrestler, a former psych patient and the U.S. Open champion had viewers talking passionately on social media over the past week.

The pay-per-view WWE “Money in the Bank” event on Sunday garnered the most Emotional Reactions (ERs) of all programming in the last week with 73,667 ERs — and also served up its share of controversy. Carmella was crowned the winner of the Women’s “Money in the Bank” Ladder Match even though it was her sidekick, James Ellsworth, who ascended the ladder and snagged the briefcase full of money. Viewers blasted out social media messages with themes ranging from congratulatory to full-on rage, making Carmella the most mentioned wrestler of the evening. (And it’s worth noting that after such fan upheaval, WWE SmackDown general manager Daniel Bryan called a do-over, and the match will be re-fought next week.)




During the penultimate episode of the final season of Freeform’s “Pretty Little Liars” (26,025 ERs), Mona Vanderwaal was the most-mentioned character. Mona’s history on the show has been tumultuous, to say the least — she was revealed as the original “A” who tormented the Liars in the first season and as a result was sent to a sanitarium for psychological/emotional treatment. Since her release, she’s faked her own death and in this most recent episode, it was revealed (spoiler alert!) that she was the one who killed Charlotte back in season 6. For the most part, viewers commented on her craziness, although some talked about her looks.




Although many of the ERs discussing champion Brooks Koepka during the U.S. Open Golf Championship (21,712 ERs) were congratulatory messages, more than a few commented about his good looks. Apparently the golfer, who only had one career victory on the PGA Tour before the U.S. Open, is not only damn good at his sport, he’s easy on the eyes — and it wasn’t just female viewers saying so.