Oscar Contenders Won't Pack Same Box-Office Punch as Last Year's Crop

Oscar Contenders Won't Pack Same Box-Office Punch as Last Year's Crop

“The Butler” has done it and “Gravity” should hit $100 million, but can other awards hopefuls combine gravitas and mainstream appeal?

This year's crop of potential Best Picture contenders will have a hard time living up to last year's nominees at the box office.

To be fair, last year was exceptional: six of nine Best Picture nominees – eventual winner “Argo,” “Les Miserables,” “Life of Pi,” “Lincoln” “Django Unchained” and “Silver Linings Playbook” – topped $100 million at the domestic box office. A seventh, the Iraq war thriller “Zero Dark Thirty,” just missed with $95 million.

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While there's almost no chance the class of 2013 will live up to its predecessor, there are bright spots: The Weinstein Company's awards hopeful “Lee Daniels’ The Butler” is at $110 million domestically, while “Gravity,” the George Clooney-Sandra Bullock sci-fi thriller that debuts Friday, is projected to open north 0f $35 million for Warner Bros. – so $100 million is a safe bet.

Beyond that, there are no sure things.

The Martin Scorsese thriller “The Wolf of Wall Street,” which stars Leonardo DiCaprio and Matthew McConaughey, could reach those heights; but it won't make its Nov. 15 release for Paramount, and the question at this point is whether it'll be a December release or move into 2014.

Beyond those movies, it's hard to find films that are solid bets to earn a nomination and break out at the box office. It's early in the process, so assessing awards potential and box office prospects is tricky, and few thought as this point last year that the 2013 nominees were going to play as strongly as they did.

Also read: Will 7 of Oscar's 9 Best Picture Nominees Cross the $100M Mark Domestically?

“It's not a knock on this year's films, it just shows how incredible last year was,” Exhibitor Relations vice-president and senior analyst Jeff Bock said. “It may be quite a while until we see anything like that again, and this looks like a more typical year, when you have the split between movie audiences and the pundits — unless ‘Iron Man 3' gets a nom.”

He was kidding, of course. But if any movies are going to crash both the box office and Oscar parties, several studio films featuring A-list talent would seem to have the best shots.

Tom Hanks stars in Sony's fact-based Somali pirate tale “Captain Phillips,” which is directed by Paul Greengrass (“The Bourne Identity). The critics love it and it's the sort of heroic tale that often appeals to Oscar voters, but opening one week after “Gravity” isn't going to help it at the box office.

saving_mr_banks_featuredHanks will play Walt Disney and co-star with Emma Thompson in Disney's “Saving Mr. Banks,” the story of the making of “Mary Poppins.” Hanks’ presence and the popularity of the classic family tale will make it a wild card when it opens on Dec. 13, but while films about Hollywood often resonate with awards voters, it's not often they click with moviegoers on a major scale. (One other note: the early word is that just about everybody who's seen it cries; if it's a really a world-class tear-jerker, that will help with the Academy.)

A more likely commercial hit is Sony's “American Hustle,” director David O. Russell's film based on the FBI's 1970 ABSCAM sting operation in New Jersey, reteams him with “Silver Linings” stars Bradley Cooper, Jennifer Lawrence and Robert De Niro and also features Christian Bale and Jeremy Renner. It hits theaters on Dec. 13.

The Weinstein Company's “August: Osage County” carries  a lot of star power into its Christmas Day bow, and while its performances could get some awards traction, it doesn't sound like a recipe for a box-office breakout.

Also read: Toronto: In ‘August: Osage County,’ Meryl Streep & Julia Roberts Get Laughs With Abuse & Addiction

George Clooney writes, directs and stars in Sony's “Monuments Men,” a period drama about a group of art historians and museum curators uniting to recover artworks of stolen by Nazis. It will face a challenge opening on Dec. 18, days before “Anchorman: The Legend Continues” and the kids film “Walking With Dinosaurs,” and pundits have downplayed the film's awards chances by suggesting that it takes an “Ocean's Eleven”-style approach. If that's true, it might be more commercial than the subject matter indicates.

secretlifeofwaltermitty.jpgBen Stiller can be a box office force in a comedy — and Fox's take on “The Secret Life of Walter Mitty” will likely connect with moviegoers when it debuts on Christmas Day. Whether it's seen as having Oscar-level consequence or charm is a different question, but word of mouth is very strong; we'll know more Saturday when it debuts at the New York Film Festival and screens for a small group in L.A.

Tough subject matter could limit the box office for Focus Features’ “Dallas Buyers Club” when it opens on Nov. 1 Matthew McConaughey stars in the fact-based tale of Texas electrician Ron Woodroof and his battle with the medical establishment after being diagnosed as HIV-positive in 1986. Fox Searchlight's “12 Years a Slave,” starring Chiwetel Ejiofor, came out of the Toronto Film Festival with a ton of awards buzz. But director Steve McQueen's historical drama about slavery may be too harsh for mainstream audiences to embrace broadly.

Also read: 5 Reasons '12 Years a Slave’ Is No Oscar Lock: Backlash, the Unseen and McQueen

12_years_a_slave_featured“12 Years a Slave” has the potential to be seen as a landmark movie that every serious moviegoer has to see – as say, “Schindler's List” was back in 1993 – but whether there are enough serious moviegoers to get a movie to $100 million is another question. It opens Oct. 18

It's a different dynamic for some other films considered potential awards bait.

CBS Films’ ‘Inside Llewyn Davis” (Dec. 6), the Coen brothers’ tragicomic story of the Greenwich Village folk scene, and “Nebraska” (Nov. 15), director Alexander Payne's look at the reunion of a son and his booze-addled pop, are both smaller, intimate films. They'll likely both find their box office niche, but could be hard-pressed to play much beyond that.

Also read: Why ‘Beasts of the Southern Wild’ Is the Box Office Winner in Oscar's Best-Picture Race

Likely to be in that same boat of small movies that could be in contention but probably won't be big at the box office will be Lionsgate's “All is Lost,’ which features Robert Redford alone at sea for 90 minutes. Several indie films are already out – the Weinstein Company's ‘Fruitvale Station,” Woody Allen's “Blue Jasmine,” Fox Searchlight's “Enough Said” and Richard Linklater's “Before Midnight” – that have hopes for nominations but won't come close to $100 million, though Harvey Weinstein recently floated the idea of a re-release for “Fruitvale.”

  • Guest

    No mention of Wolf of Wall Street?

    • Andrew Herlan

      Uhm. Yes. It was.

  • Joshua Sinason

    You could see The Spectacular Now and The Way Way Back surprise people. They could get a re-release come late december early January.

  • a.lampert

    What's box office got to do with Oscar predictions. Irrelevant.

    • fred

      I think he probably meant more along the lines in comparison to last year Oscar nominees which had an unusual amount of films cross the 100 million domestic mark, something we might not see again for a long time. It certainly doesn't mean this year's slate of Oscar nominees won't be as strong if not stronger, they just won't likely have the same success at the box office as last year's films.

  • jon

    “stars Bradley Cooper, Jennifer Lawrence and Robert De Niro and also features Christian Bale and Jeremy Renner.”

    You make it sound like Bale is a side character when he's actually the lead.

    • Rasputin

      Probably because he did not act in Silver Linings Playbook.

  • Elle

    The Academy Awards are supposed to be about quality, not about box office.

  • phantom

    I wouldn't worry about this at all. First of all there are a bunch of films (most of them mentioned in the article) with great (100Mish) potential like Gravity, Captain Phillips, August : Osage County, American Hustle, The Wolf of Wall Street, The Secret Life of Walter Mitty, Saving Mr. Banks, The Monuments Men; then there are a few that will certainly do well by indie standards like Her, Philomena, Dallas Buyers Club, Nebraska, Twelve Years a Slave AND at least one of those may even cross over and shock us all in butlerslumdogblackswankingspeech style. At the end of the day, I don't think we should raise unrealistic expectations that only 100M is impressive, for example we should celebrate the fact that an adult drama like Prisoners can deliver a No1 20M+ opening weekend. Will it make it to 100M ? Probably not. Will it be the kind of hit that will make it easier for other adult dramas to get the greenlight ? Yes…and that should be something to celebrate.

  • mylifeasagaymansgirl

    The article has no merit to its claims.

  • Andrew Herlan

    Under “You May Like…” Joseph Gordon-Levitt's Brother Dead at Age 36 and ‘Spider-Man’ Actress Found Dead. Nobody proofs this s't?

    • Deckard

      I was thinking the same thing!

  • Dick Long

    that walt disney was one phony mofo