“Noah” outperformed almost everyone's expectations at the box office and will cross $100 million at the US box office this weekend, if it hasn't already.
Yet, even if the movie reaches $350 million worldwide there is a strong chance it will not turn a profit for Paramount.
While there is a business rationale for costly films, $100 million budgets should be reserved for movies that can launch a franchise, sell toys and produce money in several ancillary revenue streams. Noah is none of those, nor are recent misfires like “Transcendence.” Meanwhile, “Neighbors,” a movie that cost a reported $18 million will earn its budget back its first weekend in theaters.
TheWrap's Lucas Shaw explains