Thanksgiving Box Office’s Mixed Blessings: 5 Big Takeaways

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Thanksgiving brought both positive and sobering results for theaters, as well as a potential new concern with the Omicron variant

Thanksgiving box office Encanto Ghostbusters Afterlife House of Gucci Licorice Pizza

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For theater owners and studio execs alike, the 2021 box office has been a true test of the film industry’s near-immovable optimism, and Thanksgiving weekend offered a mix of encouraging and sobering returns.

Disney’s animated family film “Encanto” and MGM’s biographical crime drama “House of Gucci” both set new post-shutdown standards for their respective genres, while Sony’s “Ghostbusters: Afterlife” is continuing the hot streak the studio has been on this fall. Despite those successes, there’s still a long way back to normal for the box office as overall numbers are over $100 million short of what was seen on Thanksgiving weekend in the 2010s.