7 Tips on How to Pitch a TV or Digital Show

“It’s better to own a smaller percentage of something than 100% of nothing,” Zac Reeder, founder and CEO of Lucky 27 Media, says

Whether it’s writing a show or finding a buyer, taking a series from idea to final production is tough. Gaining access to buyers and pitching the show in a way that resonates with a studio or digital platform are challenges for both the new and seasoned in the industry.

While there is no formula that guarantees a show will be picked up, here are some tips to help position you for success.

1. Look for creator programs

Gaining access to buyers is one of the more challenging tasks involved with pitching a show. The old adage, “It’s not what you know; it’s who you know,” remains as true as ever.

Check out platforms like Snapchat and Facebook, which are aggressively looking to fill their content libraries, for creator programs.

Snap recently launched its inaugural Scripted Comedy Creator Initiative, a program designed to find the best up-and-coming comedy writers, performers and directors to invent new ways to produce scripted comedy for the mobile audience. So far, four shows have been developed out of the program, with more to be announced in the coming months.

Following the success of the initiative, the company also announced an Animated Comedy Creator…

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