“Knock, knock.” “Who’s there?” “Not that many people.” This is the conversation we imagine went on at the door of fictional CBS apartment “9JKL” last night.
The Mark Feuerstein sitcom suffered a 43 percent drop in adults 18-49 on Monday without “The Big Bang Theory” as its massive lead-in. Instead, “9JKL” aired after an original “Kevin Can Wait.”
That’s not quite the same setup for success.
Last week, “Big Bang” put up a big 2.8 rating among adults 18-49 — the key demographic measured by Nielsen — and 13.2 million total viewers. Last night, “Kevin” managed a comparitive 1.2 and 6.3 million overall audience members.
That huge 8 o’clock dropoff led to “9JKL” at 8:30 p.m. slipping from a 1.4 and 7.2 million viewers to a 0.8 and 5.1 million — declines of 43 percent and 29 percent, respectively. All told, CBS slunk from third to fourth last night in the advertising industry’s favorite age-range for targeting primetime commercials.
Read last night’s full broadcast TV ratings here. Compare those with the prior Monday night here.
With “Thursday Night Football” on its way from CBS to NBC, “BBT” is making its annual move to Thursdays at 8/7c. Beginning this week, “Big Bang Theory” will be paired with its spinoff, “Young Sheldon.”