Quibi: How Past Short-Form Video Fumbles May Signal Tough Road Ahead

“It’s going to be tough getting people’s attention on smartphones,” Colin Dixon, the chief analyst at nScreenMedia, says

If Hollywood had a “trending tab,” Jeffery Katzenberg’s Quibi would be at the top of the list. Opinions are mixed about whether the mobile-only subscription video-on-demand service will succeed, but history tells us creating a business off the back of premium short-form content is hard.

“There have been various attempts to monetize original content that’s direct-to-mobile and short-form, and, to date, I can’t think of one that has been successful,” Guy Bisson, research director at Ampere Analysis, told TheWrap.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44