Why Bloomberg Is Diving Deep Into OTT to Capture Market-Savvy Consumers

“Traditional TV doesn’t have the power of digital,” M. Scott Havens, Bloomberg’s global head of digital and media distribution, says

Bloomberg is beefing up its OTT strategy with the launch of Bloomberg TV+, a new streaming news network.

Different from TicToc, its 24/7 social news network launched in 2017, Bloomberg TV+ will target a more financially-focused audience and will serve as a testing ground for programming that aims to attract viewers during prime-time hours.

M. Scott Havens, global head of digital and media distribution at Bloomberg Media, talked to TheWrap about the new venture, explaining its genesis and how Blomberg will leverage the platform to make future content decisions.

Why launch Bloomberg TV+?

When we look forward at the new opportunities for us, we try and figure out where is the business opportunity and where is the customer need. And for this, we felt like there was both. It’s increasingly obvious that executives have ample access to news, headlines, and information, but they are looking for utility around the news. Our audience are heavy financial executives and business executives and they thrive on being able to take out the key data points.

And so we wanted to bring more of that data…

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