Why Bloomberg Is Diving Deep Into OTT to Capture Market-Savvy Consumers

”Traditional TV doesn’t have the power of digital,“ M. Scott Havens, Bloomberg’s global head of digital and media distribution, says

Bloomberg is beefing up its OTT strategy with the launch of Bloomberg TV+, a new streaming news network.

Different from TicToc, its 24/7 social news network launched in 2017, Bloomberg TV+ will target a more financially-focused audience and will serve as a testing ground for programming that aims to attract viewers during prime-time hours.

Become a member to read more.