Keanu Reeves and BottleRock Show Us a Way Out of the Matrix | PRO Insight

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Live music festivals show that shared, human experiences IRL still matter in an increasingly AI-driven and virtual world

Keanu Reeves performs at the 2023 BottleRock music festival in Napa, Calif.
Keanu Reeves performs at the 2023 BottleRock music festival in Napa, Calif.

The BottleRock music festival in Napa, Calif., just wrapped up, kicking off the summer festival season with headliners Lizzo, Post Malone and the return of the Red Hot Chili Peppers. This high-end, three-day music event, now a decade old, featured the products of the finest wineries from the region alongside gonzo gourmet food. You’re never going to get that in virtual reality. As if to punctuate that point, Keanu Reeves also shared the stage with his band Dogstar.

Post Malone performs at the 2023 BottleRock music festival in Napa, Calif.
Post Malone performs at the 2023 BottleRock music festival in Napa, Calif. (Photo: Luisa Csathy)

BottleRock is a gem among festivals, offering a unique, vineyard-spirited experience that’s always a standout.

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