The CW has followed co-owner CBS in essentially closing its 2016 TV upfronts book of business today.
The youngest-skewing broadcast network is celebrating a double-digit percentage volume increase this afternoon, according to a person with knowledge of the negotiations. CPMs — or cost-per-thousand impressions — are up “low double-digits,” TheWrap was told.
Like CBS before it — and almost surely every other network, too — the CW closed more deals on a C7 basis this time around. “C7” refers to the average commercial minute for a program, inclusive of one-week’s worth of delayed viewing.
"Crazy Ex-Girlfriend" vs. The reality of Friday viewing:
"Crazy Ex-Girlfriend" performed pretty terribly in Nielsen TV ratings for its first year, which explains why the CW banished it to Fridays. The only problem is, that lowly viewed evening is likely to tank demo and overall eyeball numbers even further.
There's only so much the critics can do to keep a darling on the airwaves.
More bad news for the CW. New drama "Frequency" has been slotted for Wednesday nights at 9 p.m. Sound familiar, drama fans? That's because broadcast's top show in the 18-49 demographic, "Empire," owns that spot.
"Empire" skews young, which is exactly the type of viewers courted by the CW. Good luck to you, "Frequency" -- hope you like delayed viewing!
Neither "Conviction" nor "Timeless" feel like they have heads of steam following their trailers being unveiled at their networks' respective upfront presentations.
"Scorpion," however, is a proven commodity. With Fox and CW not scheduling national programming at 10 p.m., it'll be the battle of those dramas -- one that "Scorpion," even in a new time slot, should have no problem winning.
"Son of Zorn" is actually programmed in the right slot -- Sunday nights on Fox between "The Simpsons" and "Family Guy." Unfortunately, it -- like every other show that evening -- must contend with TV's top broadcast, "Sunday Night Football."
At least young males -- "Zorn's" target" -- don't like football. Oh, wait ...