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David Hasselhoff Licks Himself on Camera (Video)

The former "Baywatch" star has been reinvented as a popsicle, because that makes perfect sense

And people thought that drunken-cheeseburger video was humiliating for David Hasselhoff...

In honor of National Ice Cream Week, Del Monte Iced Refreshment -- for whatever demented reason -- decided to create a popsicle in the likeness of former "Baywatch" star Hasselhoff, dubbed (what else?) the Hoffsicle.

Naturally, Hasselhoff was on hand to promote this new breakthrough in frozen treats, filming a clip in which he first slurps a mouthful of his own juicy essence before hitting the streets and persuading the women of England to lick him. Yeah, it's a little creepy...

Want to feel a cold chill run up your spine without the benefit of a popsicle? Click the video below.