The Mystery of Disney+ Removals: Why Were Top Shows Like ‘Willow’ Canned? | Charts

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Some of the content the company pulled off its streaming services was among its most popular

Warwick Davis in "Willow" on Disney+.
Warwick Davis in "Willow" on Disney+.

Disney is the latest media company to trim back content on its streaming services as part of a larger cost-reduction strategy. The move reflected a wider industry trend toward reassessing costs and strategies to increase profitability. Warner Bros. Discovery has also culled several series from what’s now called Max, while both AMC and Showtime have made similar content cutbacks.

Among Disney+’s withdrawn titles, the show “Willow” was the most popular. During the first quarter of 2023, “Willow” saw demand 14.6 times higher than the average show, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.