Fox and CBS are going ahead with sharing plans, but the rest could be weeks away
Normally, this would be the week that the press and advertisers alike would be treated to the unveiling of the broadcast network’s fall TV lineup. But this is not a normal year.
The coronavirus pandemic has caused netowrks to scrap the annual four-day ad sales pitch known as the TV Upfronts, where executives try to sell the majority of their ad time for the coming year. But not only as the global health crisis made large in-person gatherings impossible, it effectively shut down production, and pilot season with it.