HBO Max’s Big Bet On Blockbuster Releases Pays Off Early

The number of HBO Max subscribers jumped following Warner Bros.’ announcement that all 2021 movies would debut on the streaming service, new data shows

HBO Max’s big bet on new movie releases appears to be showing early signs of paying off, with nearly twice as many people adding subscriptions after it announced its full 2021 film slate would debut on the service, according to Hub Entertainment Research.

In November, 7% of Americans who signed up for a TV subscription added HBO Max, according to survey data Hub shared exclusively with TheWrap. That figure spiked to 13% in December — a trend that coincided with Warner Bros. announcing all 17 films it had pegged for theatrical releases in 2021 would also premiere on the new streaming service. The jump in new subscriptions also coincided with “Wonder Woman 1984” hitting HBO Max on Christmas Day.

Become a member to read more.

Sean Burch

Tech reporter • • @SeanB44