‘Bloodbath': The Hollywood Reporter Ends a 10-Year, Heady Run at Reinvention


The vision of reinventing the venerable Hollywood trade as a business-to-consumer glossy publication attracting brand advertising was never going to work

This week marks the end of the latest incarnation of The Hollywood Reporter. With 100 of the publication’s staff vaporized in perfunctory online group dismissals without so much as commemorative plaque and a “thank you for your service,” the dream of a  21st-century media reinvention is over.

As former chief film critic Todd McCarthy — a 40-year veteran of the craft — wrote the day after he was axed: “It’s a bloodbath.” It was.

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Sharon Waxman

Sharon Waxman, is the founder, CEO and Editor in Chief of TheWrap. She is an award-winning journalist and best-selling author, and was a Hollywood correspondent for The New York Times. Twitter: @sharonwaxman