Is HBO in Danger of Getting Swallowed Up By HBO Max?

Standalone prestige brand shifts towards being a key cog in new streaming service

It still isn’t TV, but it may no longer be HBO.

AT&T is betting that the HBO name can compete in the streaming space by placing “Game of Thrones” alongside the Loony Tunes, “The Big Bang Theory” and Batman. But does AT&T risk diluting what was one of the strongest brands in all of television?

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Tim Baysinger

TV reporter • • Twitter: @tim_bays