‘Mr. & Mrs. Smith’ Shoots Up Streaming Top 10 | Chart

Available to WrapPRO members

Black households over-indexed by 52% on the new Amazon series starring Donald Glover and Maya Erksine

Donald Glover and Maya Erksine lay in bed in Mr. and Mrs. Smith
Donald Glover and Maya Erskine in “Mr. and Mrs. Smith.” (Amazon)

If streaming has proven anything, it’s that even the reboots nobody asked for can be massively popular, provided they find the right audience. 

Such is the case with Amazon Prime Video and New Regency’s “Mr. & Mrs. Smith,” which debuts in fourth place on the streaming chart in the Samba TV Weekly Wrap Report for the week of Feb. 5 to 11.  The action-romance series stars Donald Glover and Maya Erskine as two secret agents undercover for a mysterious organization, inspired by both the 1996 CBS series and the 2005 film starring Brad Pitt and Angelina Jolie. 

While the film version was a box office success, nearly 20 years later, the movie is best remembered more for giving the world “Brangelina” than it is for its plot, storylines or fan base. However,

Cole Strain

Cole Strain is the vice president of measurement products at Samba TV, a WrapPRO partner. For more from Samba TV, visit its website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.

Comments

One response to “‘Mr. & Mrs. Smith’ Shoots Up Streaming Top 10 | Chart”

  1. Mike Q. Avatar
    Mike Q.

    This is just embarrassing for the black community.

    You can do better than glover’s 2/10 (and I’m being generous) slop.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.