Netflix With Ads: Impossible or Inevitable?

“Netflix needs a way to grow its U.S. revenue in ways beyond just raising the subscription price,” Brian Frons, former president of ABC Daytime and current UCLA lecturer, says

Netflix and ads have long functioned like oil and water: They don’t mix.

But as Netflix inches toward domestic saturation as it continues to grow globally, experts believe it’s only a matter of time before the streaming giant reconsiders its stance as a way to boost revenue and attract more subscribers.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44