Newsmax Whiffs in Nielsen Ratings Debut, Averages Just 21,000 Viewers in First Week

Weekly ratings are in and for the first time Newsmax TV is included in Nielsen Media Research’s ratings list. For the week of June 29 to July 3, the network brought in an average of just 21,000 viewers.

Of the 21,000 average viewers who tuned into the conservative cable news channel, about 2,000 were in the advertiser-coveted 25-to-54 age demographic.

Unlike the norm at most cable news outlets, total ratings declined for Newsmax TV in primetime when compared to the full day. In primetime for the week, the network managed about 20,000 viewers. Of those, 3,000 were in the key news demo, which was an improvement over the total-day demo number.

Also Read: Fox News' Brian Kilmeade Tells Trump Spokesperson 'You Can't Really Say' Americans Are 'Better Off' Than 3 Years Ago (Video)

Comparatively, fellow right-leaning network Fox News brought in a total day average of 1.9 million viewers for the week, with 326,000 in the demo. In primetime for the week, Fox News drew just over 4 million viewers. Of that number, about 687,000 were in the demo.

CNN averaged 1.1 million average viewers for the week, with 277,000 in the demo. In primetime, CNN averaged nearly 1.7 million viewers with 433,000 in the demo. MSNBC’s average total for the week was 1.4 million, with 202,000 in the demo. In primetime, MSNBC brought in almost 2.5 million. Of those, 351,000 were between 25 and 54.

The top cable news show in total viewers for the week was Fox News’ “Hannity,” which drew 4.2 million average viewers. Newsmax’s “The Chris Salcedo Show” was the networks’s top performer, coming in at No. 64 with just 32,000 viewers on average for the week.

Former White House press secretary Sean Spicer’s new Newsmax offering, “Spicer & Co.,” managed only 24,000 average viewers for the week (with 1,000 in the key demo).

9 Most Memorable Swimsuits in TV and Film History, From Jean Harlow to Halle Berry (Photos)

Let's take a look back at some of the most iconic swimsuits (both one- and two-piece) in film and television, from the 1930s to the present.
Getty Images/MGM/Twitter
1930s: Jean Harlow
In the 1930s, before her death at age 26, film actress Jean Harlow was a Hollywood sex symbol. According to Redbook, she was also one of the earliest stars to be photographed in a swimsuit.
George Rinhart/Corbis via Getty Images
1940s: Betty Grable
Betty Grable was celebrated in the 1930s and '40s for her "million dollar legs." Though this yellow bikini is not as famous as Grable's famous one-piece and high heels attire, it's iconic in its own right.
Silver Screen Collection/Getty Images
1950s: Esther Williams
Esther Williams' prowess as an actress and a competitive swimmer launched her to fame in the 1950s. She posed for many bathing suit-clad photos over the years, including this one from 1950.
Getty Images
1960s: Ursula Andress
This Swiss actress catapulted to fame as the first Bond girl in the 1962 film, "Dr. No." The scene where Andress rises out of the ocean in this white two-piece is considered one of the most iconic in film history.
United Artists
1970s: Pam Grier
In addition to starring in "The L Word," Pam Grier was also an iconic figure in the 1970s. She starred in "blacksploitation" films, like "Foxy Brown" and "Sheba Baby." In this photo from 1975, Grier lounges by the pool in what InStyle describes as a "super-'70s macramé triangle top."
Michael Ochs Archive/Getty Images
1980s: Phoebe Cates
Phoebe Cates sported this red bikini in her role as Linda Barrett in "Fast Times at Ridgemont High." The famous pool scene later inspired the music video for the song, "Stacy's Mom," by Fountains of Wayne.
Universal
1990s: Pamela Anderson
Pamela Anderson, who played lifeguard C.J. Parker on "Baywatch," helped re-popularize one-piece swimsuits in the 1990s. Variations of this red suit are still sold by retailers, such as Forever 21 and Zara.
Twitter
2000s: Halle Berry
Another Bond girl with an iconic swimsuit, Halle Berry sported this orange bikini and belt/knife holder combo in 2002's "Die Another Day."
MGM
2000s: Sacha Baron Cohen

The actor Sacha Baron-Cohen made a memorable splash in the 2006 comedy "Borat" with his fluorescent-green mankini.
Fox