The Style Network announced a new initiative targeting Latino women, as well as new shows about women in a Texas country club as well as a spin-off of "Jerseylicious," its most-watched series.
Style announced it would seek "acculturated Hispanic Women 18-49" with two new pilots in development, "The Riveras" and "Single With 7," which follows Yesi Ortiz (left), a DJ on Los Angeles' Power 106, as she raises seven nieces and nephews. Style said it would also try to feature more Hispanic families and women in its exisiting shows.
"The 'Latina Modern Mom' is a dynamic, smart, optimistic, vibrant woman – a perfect
Style viewer," said network president Salaam Coleman Smith. "We are
excited to announce this robust initiative to appeal to and connect with this important
group of women who very much align with the network’s brand."
The network unveiled its plans at its upfront presentation to advertisers Tuesday.
"Big Rich Texas" is a 10-hour docu-series. The "Jerseylicious" spin-off "Glam Fairy" follows makeup artist Alexa Prisco. The network will also take its "How Do I Look" on the road with a multi-part "Search for the Worst Dressed in America."
Here are the network's shows in developments, as described by the network:
"Birth Moms"
This is an intimate and emotional docu-series set inside Orem, Utah's Adoption Center
of Choice, a residential home where expectant mothers complete their pregnancies
before giving up their babies for adoption. Having completed their 1,000th adoption in
2009, The Adoption Center provides expectant mothers with a safe and loving haven, a
vast network of support, and the opportunity to change their lives for the better as they
transition through this complicated and often scary time.
"The Amandas"
Birmingham, Alabama's Amanda LeBlanc is obsessed – with organizing, sanitizing
and modernizing. In this formatted home makeover show, the self-proclaimed control
freak is a detail-focused organizing specialist whose Southern charm masks a killer
desire to get the job done right … and right now. Accompanied by a team of like-
minded "Amandas," Ms. LeBlanc takes no prisoners once she has honed in on her
target, and you best just get out of the way when she enters your home on her mission.
"Single With 7"
This powerful and inspiring reality family drama centers around 29-year-old Yesi Ortiz,
an afternoon DJ at L.A.'s Power 106 FM radio. Yesi is much more than a DJ however;
she is also "mom" to the seven nieces and nephews who were put into foster care when
her sister was sent to prison. One by one, Yesi has gained legal custody of her family
and is determined to keep them together at any cost, while also pursuing her own career
goals and personal aspirations.
"Lifestyle Weekly Series"
This new topical weekly half-hour series, co-hosted by Adrianne Curry, Vivica A. Fox,
Nick Verreos and Ali Fedotowsky, will tackle anything and everything that’s of interest to
Style viewers. From exciting in-studio guests, to product demos, makeover segments,
field segments and a studio audience, this new daily show will be just as Style-ish as it is
informative and fun.
"Are You Dressed?"
This innovative concept is part game show, part fashion show, and 100% fun. Shoppers
are ambushed after entering their dressing rooms, and greeted by our host who begins
an on-the-spot trivia game that includes fashion, celebrities, and pop culture. If
answered correctly, they earn cash and all kinds of great prizes.
"Miss Fit"
Boston's Miss Fit Club is a women-only fitness club run by Katie Boyd, a former beauty
queen. Beneath the beauty queen exterior, however, beats the heart of a drill sergeant
as Katie pushes her clients – both pageant hopefuls and suburban moms – through
their paces. With equal parts tough love and laughter, Katie is a force to be reckoned
with as she helps her clients reach their fitness goals while learning a lot about life and
themselves along the way.
"The Riveras"
Set in colorful Queens, NY, this docu-series follows the playfully unfiltered lives of
The Riveras, a Puerto Rican family who own two neighborhood dance studios. While
building their dream for future generations of the family to carry on, the Rivera sisters
– Jorday, Daziann and Tiffany – must focus their efforts on mutual goals while also
pursuing their individual passions and lives.
"The Look For Less"
Until you see the all-new Look For Less, you haven't seen The Look For Less at all!
This classic Style Network franchise is getting its own makeover, fueled by the internet
power of social media and YouTube, providing an invaluable platform for women across
America to join in the fun. Couple that with all-new makeover stories and friendly
competition and you've got the best The Look For Less ever.
"Makeover Madness"
Style is breaking records! It’s all hands on deck for one-of-a-kind events, as a team
of experts in hair, beauty and fashion attempt to break world records with the most
makeovers in one sitting. Hosted by Cat Deeley, anything and everything is fair game
in this new series – from the most bangs cut, to the most eyes smoked, to the most
wedding dresses fitted. It’s “Makeover Madness” like never before seen on TV!
"Maureen Hancock’s Ghost Town"
Maureen Hancock is not your ordinary working mom… she talks to the dead. Maureen
has a spontaneous, honest and funny approach to everything she does. It is not
uncommon for Maureen to stop strangers on the street and give them impromptu
readings, whether they want one or not. With the mission of transforming people’s lives,
Maureen helps her clients overcome a wide variety of issues from helping a desperate
couple get pregnant, to healing the sick when doctors cannot, to aiding the police when
cases go cold. Armed with her two niece apprentices and with help from her quirky
sisters, Maureen runs this spirited New England family business with her signature
charm.