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‘Superstore,’ ‘The Voice’ Previews to Air on NBC During Rio Olympics

Original episodes will be broadcast following network’s Summer Olympics coverage

NBC will air special episodes of “Superstore” and “The Voice” during the Summer Olympics this August, giving the America Ferrera-led comedy and hit singing competition huge boosts ahead of their fall premieres.

An original Olympics-themed episode of “Superstore” will air on Friday, Aug. 19, while a preview of “The Voice’s” audition episodes will air on Sunday, Aug. 21, following the closing ceremony. Both episodes will air at 10:30 p.m.

The scheduling move will likely give both shows a huge ratings boost ahead of their September premieres. NBC has pulled a similar move in the past, slotting previews of last fall’s new comedies after the ratings juggernaut “The Voice.”

“Superstore” was a modest ratings success for the network last fall, averaging a 2.1 rating among adults 18-49 and 6.6 million viewers in live-plus-seven viewing, according to Nielsen. NBC has a lot riding on the show heading into the new season — “Superstore” was one of just two comedies renewed for another season by the network, alongside “The Carmichael Show.”

“The Voice” also has a big season ahead, with the newly announced preview coinciding with the high-profile judging debuts of pop stars Alicia Keys and Miley Cyrus.

“The Olympics give us a unique chance to expose some of our strongest shows to millions of viewers who might not otherwise see them,” NBC Entertainment Chairman Robert Greenblatt said in a statement.

“So we wanted to showcase our great new comedy hit ‘Superstore’ with a special Olympics-related storyline, as well as blow the doors open on this fall’s blind auditions of ‘The Voice’ featuring Alicia Keys and Miley Cyrus – our two new coaches – alongside Blake and Adam. Much appreciation to Mark Lazarus and our sports division who bring us the gift of the Olympics every two years.”