VidCon Cancellation Means More Than $60 Million Loss for Anaheim and Content Creators

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“The cancellation is a big hit for the talent,” Kevin Herrera, CEO of management firm TheMachine, says

VidCon Viacom
Photo: Chris Hondros/Getty Images

VidCon, the global event that gathers online video stars and their fans, could cost Anaheim at least $60 million — and millions more for content creators and affiliated businesses — if it’s not rescheduled. Viacom earlier this week announced the cancellation of the video industry conference due to the coronavirus pandemic, but VidCon General Manager Jim Louderback said in a statement that the conference is aiming to reschedule in the fall and will provide more details around June 15. “In a normal year, the show’s broadest measure of economic impact is $60 million,” said Mike Lyster, chief communications officer for the city of Anaheim, which hosts the annual gathering at the Anaheim Convention Center.

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